Name
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First Name
Last Name
Business or Property Name
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Your Email Address
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How old is your dream client or guest?
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It can be an age range.
Where is your dream guest traveling from? (Be as specific as possible)
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Be specific.
What brings them to the area? What are the attractions, businesses, destinations that bring them in?
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What kinds of things do you offer that make guests choose your property? What makes it unique?
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Does your dream guest travel alone, as a couple, or with a family?
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Are your bookings usually made by a man or a woman?
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Are they married?
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Do they have children? If so, how many? Do they travel with their children or without?
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What do they do for work?
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If you aren't sure, make an educated guess about the types of occupations they might have.
What can you deduct about their education & income?
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If you aren't sure, what would you like it to be, ideally? It is okay to make generalizations for the purpose of this exercise.
What do they read? What books are they interested in, magazines do they keep on their coffee table? What do you keep in your property that they might pick up & read?
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Get creative.
When they are online, where can you find them? What websites do they visit often?
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This may or may not be related to your business.
Who do they follow on social media? Who inspires them?
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If you aren't sure about specific accounts, make a generalization about the type of accounts they would be interested in. Think about their lifestyle.
What is their favorite quote or words they live by?
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It can also be a general theme or outlook on life.
What are some ideal qualities of your dream client or customer?
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For example, think of your favorite clients or customers. What made working with them so great? Be specific.
What are their hobbies or interests? What do they do in their spare time?
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This can be in their life in general, not necessarily while staying at your property.
Where do they shop?
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Be specific. Do they shop at big box stores? Boutiques? A balance of both? Which ones?
Which social media platforms do you think they use most?
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What is their goal as it relates to a stay with you?
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Please include details about their personal, as well as business-related goals.
How do they feel without a stay at your property?
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What are some of their fears?
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How do they feel after a stay with you?
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Who are your competitors, or people who are doing something similar? Is there anyone specific that you see as a direct competitor? If so, please include links to their property / properties.
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If you feel that this is relevant for your business. They do not have to be in the immediate area.
Are there specific people in your industry or outside of your industry whose online presence you admire?
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They do not have to be competitors. Think along the lines of branding & online presence.
Who is NOT your dream guest? What are red flags you see from people who are not a good fit to stay at your property?
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Is your current client / customer your dream client?
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If you said no to the question above, what does your current client / guest demographic look like?
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Are there any consistencies you are seeing between those who are not your target client / guest?
How do you want your content to make them feel? What emotions would you like to come to mind when they see your posts, website, content, etc?
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When someone visits your social platforms or website, what are three descriptive words that you would like to come to mind?
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For example, when someone sees my website / social accounts, I want them to immediately notice that my brand and business is elevated yet approachable, and personal.
Is there anything else you would like to add, or any characteristics or qualities of your dream client / customer that were not covered by the questions above?
FOR NEW LOGO & BRANDING PROJECTS ONLY: When you think about your brand and logo, what do you envision? What colors come to mind?
FOR NEW WEBSITE PROJECTS ONLY: When you think about your website, what do you envision? Are there any websites, in your industry or otherwise, that stand out to you?
