Spring Cleaning for Your Marketing Strategy
If you are anything like me, you secretly love spring cleaning. Yes, it can be overwhelming when it comes to pairing down and cleaning up, but there is something so freeing about really analyzing what you love and want to keep around. When you are done, you are left feeling refreshed and laser-focused on what really matters. We make a practice of doing this in our homes with the things we own, but why don’t we do this with our businesses too? If you are feeling like your business is in need of a little refresh, keep reading for three easy ways to spring clean your marketing strategy. Prefer to walk through this together? Click here to get in touch with us directly!
Cut Out What Isn’t Working
Write down all of the marketing you are doing currently. Really analyze each avenue of marketing and ask yourself, “What return am I seeing on this?” If you haven’t seen much return on a particular marketing tool, you then need to decipher, “Is this because this isn’t a profitable form of marketing for me, or because it hasn’t been done as well as it could be?” This is a very important distinguishing factor, one that would be best discussed with a marketing professional. Allow yourself the time and space to take a deep dive into your own business. Identify your primary revenue drivers, website performance, and where your leads and customers are coming from. This will help you determine next steps for effective digital marketing.
Make Room for More of What is Working
In step #1, you likely have identified at least one area that is clearly working for you, whether that be word-of-mouth referrals, social media, or your email marketing strategy. No matter what it is, if something is working, do more of it. It sounds simple, but so often I see clients get distracted by shiny new marketing trends. When push comes to shove, it doesn’t matter what is trending. What matters is how you are driving revenue and creating an elevated experience for your clients and customers. That is not to say that there isn’t room for integrating new marketing tools, but be sure that as you pursue those options, you do not dedicate any less time to the strategies that have already proven themself to you.
Try New Strategies Recommended by a Marketing Professional
Spring ushers in a feeling of all things fresh and new. Bring a little life to your marketing strategy by incorporating something new that could have a noticeable and impressive impact on the success of your business. I highly suggest connecting with an experienced marketing professional that you can trust for this exercise. It will allow you to bring your ideas to life and a marketing pro can help you bring to life strategies and tools you might not be using yet. Never be afraid to try new things. Businesses that get stuck in their ways never grow or evolve. Don’t become one of them. Commit yourself to constantly pursuing success, growth, and development. Your business will thank you.
Spring Cleaning Checklist for Your Business:
Update Your Google Business Listing: (Add new photos, update hours if needed, test all contact information)
Review Your Website: (Read through every page, test buttons and links, go through the user journey, and take note of any areas for improvement)
Analyze Your Social Media Strategy: (Take note of what content types performed well for you and which one’s didn’t. Plan new content strategies accordingly)
Generate Social Proof: (Start collecting reviews and sharing them with your audience)
Identify Shortcomings: (This includes personal areas that you know require growth, as well as shortcomings of your marketing strategy. Overall, what immediately comes to mind that is in need of improvement?)
Identify Strengths: (What is working well for you and your business right now? What makes you better than your competitors?)
Ask Yourself, “Is my current marketing strategy speaking to my ideal client / customer / guest?”: (If not, what needs to change?)
If you are in need of a customized marketing strategy that will help you generate high-value leads, click here to book your intro call with The Confidant Collective. We are here to help!