5 Reasons to Invest In Social Media Marketing
One of the many offerings we present to our clients at The Confidant Collective is detailed and robust Social Media Marketing. We’re in the business of growing your business so mapping out a social media plan that works to broaden your audience is exactly where we like to start! Why does social media marketing matter? Keep reading to find out.
It Allows People to Get to Know Your Authentic Business
By creating unique reels and Instagram stories that cater to your business model, the content is more genuine and allows both current and future clients/customers to get to know you and your brand. Simply put, it allows you to share your voice in a way that a website might not. This does NOT mean that you don’t need a website, you do! Social media allows you to reach a wider audience and drive traffic to your site where you can capture leads and engage potential clients or shoppers. We like to think of social media as the key and your website as the door that opens up a whole new world of possibilities for you, your business, and the people you serve!
Social Media Supports Quality SEO
Many digital marketing agencies use search engine optimization, or SEO, as a way to upsell and take advantage of small business owners. SEO does not need to be over-complicated, in fact, it is incredibly simple. Yes, your site needs to be SEO optimized, but quality SEO is all about creating searchable content and that is something you can do on your website and on your social media accounts. If you are interested in our SEO audit and learning how you can improve your SEO, click here to get in touch! Hint: It does not cost a fortune. ;)
Social Media is All About Lead Generation
You can get in front of a wider audience and funnel traffic to your website. Once they arrive on-site, with a well-optimized lead magnet, you can capture their contact info and effectively remarket. Think of social media as the tool to reach a wider audience and invite them into what you are doing. Make it incredibly easy for people to get involved too! That means having a simple solution for directing traffic to your website so when people want to get in touch with you or shop your products, they know exactly where to go. People are impatient and are used to getting things quickly. Make that happen for them.
Social Media Accounts Serve as a Digital Highlight Reel
You can use social media to showcase all your best work. Whether you are an entrepreneur, a maker, or a boutique owner, it’s the perfect platform to show off the kind of work you are most proud of and the kind of work you want more of. When you put out what you love, you will attract people in need of that product or service. You are fully in charge of how you want to be marketed, so ensure that the content you’re sharing reflects that! This type of control really allows you to be personal, so don't lose that voice, and as always, we’re here to help you find it.
You Can Run Paid Social Campaigns
When you are ready to increase site traffic and capture leads online, you can launch a paid ad strategy on social media that will help you accomplish those goals. It can look unfortunately disjointed if the ads you are running link back to an account that hasn’t been active for months or features old work that does not accurately highlight what you offer. Being consistent and active on social media makes a big impact when signing on new work or getting people to shop your website. People like to see that you are busy and that others also choose you to work with.